Happiness
Each week I will send out some handy tips and useful exercises for adults learning to navigate and use the English language. Please feel free to share this newsletter with friends and colleagues.
What is the key to happiness? This is a topic that has been explored across timelines and borders, and I believe that the answer is different for everyone. For me, I find happiness in the silence; the wag of a tail, the smell of salty air and sand squishing between my toes. I find it in gratitude, helping others and accomplishing a goal. I find joy in a good conversation, a glass of red wine and a theatrical performance so good it makes my skin tingle.
So when everything seems to be in chaos and you don't know which way is up, take some time to find your joy. Find it wherever you can, breathe it in and let it fill you up. And sometimes, that’s all it takes to remember that you’re okay—even if just for a moment.
Vocabulary
Language Level - B2
We continue to add to our vocabulary words from the Oxford 3000.
A list of 3000 words someone should know if they are taking the CEFR (Common European Framework Reference) language tests.
- Minority (n)
- Mission (n)
- Mistake (v)
- Mixed (adj)
- Model (v)
- Modify (v)
- Monitor (n, v)
- Moral (n, adj)
- Motor (n, adj)
- Mount (v)
Study this set with this quizlet
Grammar Tip
Language Level - B1
Infinitive or Gerund?
The last few weeks, we have been exploring gerunds and infinitives, or verbs that function as nouns. Now, here is a fun challenge: Find all of the gerunds and infinitives in this song, titled "Happiness" from the Broadway Musical You're a Good Man, Charlie Brown. (Hint: There are a total of 12)
Reading Tip
Language Level - B2
Bestselling author Gretchen Rubin offers a free newsletter about the Five Things That Make Me Happy.
You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.
This is a fun way to practice your reading skills, learn new vocabulary, and get tips on happiness.
Weekly Challenge
Language Level - C1
Marketing Vocabulary
Instructions: Match each marketing term (A–J) with the correct definition (1–10).
A. Value proposition
B. Market segmentation
C. Brand equity
D. Customer retention
E. Unique selling point (USP)
F. Conversion rate
G. Call to action (CTA)
H. Product positioning
I. Buyer persona
J. Omnichannel marketing
1. The percentage of users who complete a desired action, like making a purchase.
2. A marketing approach that provides a seamless customer experience across multiple platforms (online, in-store, mobile, etc.).
3. The distinct benefit or feature that makes a product stand out from competitors.
4. A detailed profile of a target customer, based on research and real data.
5. The perceived value a brand holds in the consumer’s mind.
6. Keeping existing customers engaged and continuing to buy from the brand.
7. The statement that summarizes why a consumer should buy a product or service.
8. A phrase or prompt that encourages the audience to take immediate action (e.g., "Subscribe now!").
9. Dividing a broad target market into subsets based on demographics, behavior, or needs.
10. The strategic process of defining how a product should be perceived in the market.
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